The nutraceutical market, which includes supplements, vitamins and functional products, is extremely promising, but also full of challenges, especially regarding compliance and fierce competition.
Main challenges:
✅ Google Ads Policy Restrictions – Many health-related terms are restricted or require special approval. Working with strategic copywriting and appropriate landing pages is essential.
✅ High Competition – The sector is saturated, so it is essential to create persuasive ads and smart targeting strategies to stand out.
✅ CAC (Customer Acquisition Cost) Management – As competition increases costs per click, optimizing campaigns to reduce CAC is a differentiator.
My Strategies for Nutraceuticals:
🚀 Ads with Psychological Triggers – Use social proof, clear benefits and urgency to increase conversion rates.
🎯 Advanced Targeting – Audiences based on interests, purchasing behavior, and even first-party data to reach potential customers at the right time.
📊 Continuous A/B Testing – From ad headlines to landing pages, everything is tested and optimized for maximum conversion.
I’ve helped brands scale from 5 to 7 figures in revenue with well-aligned and creative strategies on Google Ads.
