The infoproducts market (online courses, mentoring, e-books, events, and exclusive memberships) has great potential for scalability and high margins, but it also requires highly qualified traffic and strong persuasion.
Main challenges:
✅ Audience skepticism – Many people have seen empty promises in the infoproducts market, so the offer needs to be differentiated and authentic.
✅ Funnel Strategy – Simply sending cold traffic to a sales page rarely works. A well-structured funnel is required.
✅ Follow-up and Remarketing – The purchase journey can be long, so it is essential to maintain contact until conversion.
My Strategies for Infoproducts:
🔍 Warm-up Campaigns – Use of videos, articles, and content to create authority before selling directly.
💰 Irresistible Offers – Strategies such as exclusive bonuses, real scarcity, and differentials to increase conversions.
🎯 Personalized Targeting – Retargeting with dynamic ads and copy adapted to each stage of the funnel.
