The Challenge of Local Businesses in PPC

Many local businesses try to run paid ads, but face challenges such as:

❌ Low conversion – Lots of clicks, but few people actually contacting or visiting the location.

❌ Wrong targeting – Spending money on people who are not potential customers or are not in the service area.

❌ High competition – With large companies and franchises dominating the ads, it is difficult to stand out without a well-structured strategy.

❌ Lack of optimization – Generic ads, without strong CTAs, without call extensions and other essential settings.

🚀 My Strategies for Local Businesses

With years of experience helping companies fill their schedules and increase revenue, I apply a set of strategies to ensure that your campaign generates the maximum number of customers at the lowest possible cost.

✅ Hyperlocal targeting – Ads focused only on the ideal geographic radius, ensuring that only people nearby see your offer.

✅ Google Maps and Search Campaigns – I position your business at the top of local searches when people are looking for nearby services.

✅ Ad Extensions – I use call, location, review and link extensions to increase conversion rates.

✅ Optimized Landing Pages – Quick, persuasive and direct pages, eliminating distractions and increasing the number of contacts.

✅ Strategic Retargeting – I impact those who have already shown interest again, increasing the chances of conversion.

✅ Automation and Chatbots – Integration with WhatsApp, Messenger or email to facilitate contact and speed up sales.

📊 Results that I Make Happen

🔹 Increase in qualified leads with campaigns that filter only potential customers.

🔹 Reduced cost per conversion with constant optimizations and precise segmentation.

🔹 More in-store visits and appointments using specific strategies for Google Maps and Local Services Ads.

🔹 Returning customers with loyalty and remarketing campaigns.

If you want to stop wasting money on ineffective ads and finally attract more qualified customers to your local business, get in touch and let’s work together to grow your business! 🚀

 

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